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Fashion: She Loves

If you love fashion, and that means those golden buys on our great British High street, or that fantastic investment designer piece. And you feel inspired by a pair of McQueen shoes or own a rainbow collection of converse trainers then you will love my blog or at least I hope you do.

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Thursday, 19 August 2010

My Interview with Mark Fast

I had the oppertunity to Interview Amanda May, Mark Fast MD, we discuss all issues including the size zero debate!


1.Firstly what made Mark and of course yourself take the brave step to



 use plus size models on the cat walk for this year’s London fashion


 week?





 There was this perception that Mark's dresses were only for a certain


 body type and we wanted to challenge the idea. Mark loves the way his


 garments look on curvier bodies and he wanted to showcase that. When


 we met the girls who were in our show at the casting he really


 responded to them, he was inspired by them.





 2.I understand that at the last minute member of staff walked out due


 to the brave decision? What were there reasons for this and did that


 make you question your decision and how did that make you and Mark


 feel?





 There were some creative differences and ultimately we decided that we


 wanted to work with someone who was more enthusiastic about Mark's


 choices. We had worked with that stylist in the past so it was


 disappointing to let her go but we did what we felt was right for the


 brand.




 3.Do you feel that other designers should follow your and Marks


 example and use other plus size models on the cat walk?





 I feel that each designer should evaluate what is important to them


 and their brand and that they should make choices based on those


 values. Mark chose models he felt projected a diverse and interesting


 energy because he wanted a diverse audience to consider wearing his


 designs.






4.What is your personal opinion of the size zero debate? Do you feel



 that the fashion industry promotes an unhealthy perception of


 beautiful?



 
 I think that people should strive to be the best possible versions of


 themselves. I feel that broad statements about the "beauty image the


 fashion industry promotes"" are damaging in that they imply that the


 only ideals presented in fashion are unnatural and unattainable and


 that the general public is totally suggestible. Both ideas are simply


 not true. The fashion industry has been incredibly supportive of


 Mark's decisions and there are other designers that are using

 non-traditional models in shows and print. Furthermore, the general


 public consumes these "unhealthy images" at an insatiable rate which


 would suggest that these images are what people WANT to see. If people


 stopped choosing to buy magazines that featured size zero models and


 wrote in to explain why then the advertising revenue that fuels these


 magazines would dry up and the publishers and designers would respond


 to that demand by using different sized girls. The industry is driven


 by sales so at the end of the day it is the consumers that have all


 the power.





 5.Even with new rules about models BMI and the criticism that the


 fashion industry has taken do you think they will ever change their


 ways?



 I have seen evidence of change on several occasions here in London.


 I'm sure there will always be a standard size for catwalk models


 because most designers only do one set of samples for the catwalk in


 one size which streamlines the casting process during the lead up to


 the show, which is always a hectic time. Because Mark works mainly


 with elastomeric yarn which stretches our standard size fits many


 shapes. So we don't need to use models of the same size, we're really


 lucky that way.





 6.In your professional opinion do you think that we will ever see a


 plus size model on the front of vogue?





 I think that that day will come, yes.



 7.In all honestly which type of model do you think looked better in


 Marks body con dress?



 I think that the curvy girls looked very sexy in a way that was really


 inspiring. I almost cried when Haley (the first model) hit the


 catwalk, she was so beautiful.





 8.Has Mark and yourself got any future plans to use plus size models


 again to display his collections?


 Yes, of course. Why wouldn't we?


AMAZING INTERVIEW



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